A B O U T
From our Fitzroy studio, we create stunning wedding and event florals and flower delivery.
With a passion for showcasing the natural beauty of seasonal florals and foliage, our style is effortless. We utilise texture, depth and palette to create a unique floral experience for each of our client’s and their vision.
We pride ourselves on our attention to detail, from extravagant roof installations to the perfection of bridal bouquets. Each piece is lovingly created to be unique, yet intertwined in the floral styling story of your special event.
Floral Architecture passionately supports marriage equality for all humans.
ROSIE - creative
Rosie never wanted to be a florist, as she doesn’t like to be cold. Fast forward 18 years and Rosie is a florist in Melbourne. Ironic.
A traveller at heart, Rosie has taken her talents to work in Los Angeles, Byron Bay & Hamilton Island.
Well known and respected in the floristry industry, you’ve most definitely seen her work before! As well as a talented florist, Rosie is an accredited floristry teacher and thrives on sharing her passion with others.
Rosie lives and works by the mantra of ‘Wabi-Sabi’ - the beauty and appreciation of things imperfect, immpermanent and incolmplete. Rosie’s style is natural, wild and unstructured and she enjoys finding the natural beauty in nature and then enhancing it.
alice - business
Alice hales from a business background and can often be found perched on a stool in the work room, surrounded by flowers, writing quotes or liaising with clients.
After completing numerous evening courses at Jane Packer Flowers in London, Alice knew she had found her future career in flowers. Returning to Australia after 9 years abroad, Alice trained as a florist at TAFE under the watchful eye of Rosie, and this is where the Floral Architecture dream was born.